Monday, 8 March 2010

It Feels Like Starting Again

It Feels Like Starting Again

Though starting over isn't quite what I'm doing. For a long while now I've been considering ways of separating my alternative work from my more mainstream work. Obviously these two don't exactly go together like peas and carrots and even the most die hard of the non-rocket scientists out there can confirm that mixing two such genres can turn people off.

At first this wasn't an issue, but in recent months with a bit of press coverage and a huge increase in web traffic, such naysayers have started to become a bit vocal. Add to that, I refuse to put and NSFW content on my main site, a lot of my work has just not been shared.

The main reason why I haven't acted on anything yet is simply because I've had a serious block for the past year and a half coming up with a pseudonym to group it all under. I could have gone for some obscure fantasy references with some dark, huge words that would require a scholar to decipher, let alone spell correctly. Obviously, that wouldn't do at all and I needed something, catchy, kitschy, simple and memorable. Not an easy task I tell you. Not an easy task.

The other week, Raychel of Raynbow Studio approached me with the concept of marketing material focusing around the word "immortalised". It was love at first incantation! However, that didn't solve the pseudonym problem. 

Transfer back to two nights ago and I really began to get desperate. With some of the proposals I've had for work, including Zivity, I really needed to move this stuff away from "John McIntire Photography" so I frantically started churning random words out. Eventually, I uttered something I really liked. A quick google check told me I shouldn't though. Though there were no photography related results, there were a lot of music entities and a fashion designer using very similar monikers. No good.

Then, something slightly miraculous happened when I woke up the next day. Raychel's "Immortalised" popped back into my head and the concept of kitschy and catchy with it. 


After two hours and several hardcore Google searches it became apparent enough that after so long, my revelatory moment had given birth to my new pseudonym for my Alternative Fashion and Glamour work!

So, with a quick visit to my web-hosting platform, I quickly secured the domain, threw up a splash page and with that, we have the birth of:

Immortal Rockstar: Alternative Imagery

Check out the teaser page here: 

Personally, I love it. A bit cliche, yet catchy and kitschy and it should easily stick in a few minds!

Now I have the enormous task of building a brand around it. Not the least daunting of tasks, but it should be fun and it is quite an exciting prospect. It does kind of feel like starting over, but it's bringing back all the nervous thrills that starting out brought up in the first place and I will tell you, the blood is flowing and I feel more excited and creative than ever!

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