Replanning and Refocussing Social Media Efforts
When it all seems to be too much, it usually isn't. Well, not to me. When this happens, it's usually just a matter of a different approach. This is certainly the case when it comes to my online presence. Between all the normal social media sites, photo sharing sites, networking sites, blogs and all the other miscellany: sometimes it just gets a tiny bit overwhelming.
For too long now, I've been telling myself I'm going to write up a crystal clear and concise plan with how I'm going to use each and when; an editorial calendar of sorts if you will.
Finally, I'm there. After a good few days (weeks and weeks really) I've managed to come up with a rough, not too strict, agenda for my various outlets online.
Now I could keep this to myself and just get on with it, but this post serves to purposes. First, it's here to direct whomever might be interested to exactly where the information relevant to them might be found. For example, if you're interested in pretty photos on a regular basis, then my student blog probably isn't where you want to be. If you're interested in musings and thoughts on the whole creative and business sides of photography, you probably won't be interested in my Facebook page.
Second, through conversations, I know I'm not the only person trying to tackle this conundrum. Therefore, if laying out my solution to this dilemma can possibly help someone else in some way: bonus results!
Each tool will now serve a specific purpose, well, as specific as possible without limiting all potential.
So, if there's something in my experience and endeavours that interests you, you can find out where it will be found from now on below!
The Website
Of course, my
website will remain the hub of all my online activity. It's purpose, to display my portfolio and allow for a single way for people to find and get in touch with me remains unchanged. Also unchanged from my business and marketing plan is the fact that all other online efforts should in some way point back to the "hub". The same applies to the website for my
alternative work.
Facebook
Quite easily the form of social media I use most, my approach to Facebook will more or less remain the same. My
personal profile is where I do most of my networking with collaborators and like minded creatives. It's a weird and eclectic mix of personal and professional, but doing things like that keeps it from getting stale and cold in my opinion.
It's been fairly recent that Facebook has shifted as my main means of networking. Other sites such as Model Mayhem have deteriorated in use and priority as their tools have become less effective thanks to a reduction in features for non paying members.
Facebook Pages
I have two Facebook pages. One for my
fashion and beauty work and the other for my
alternative work. These will continue to be used for regular (almost daily) and short updates and showcasing and a bit of networking as the limited tools allow. These mostly allow a presentation method for people who are interested in my photos but not interested in the photography side of things.
Twitter
With a recent influx of busy-ness added to my schedule, my use of
Twitter has dwindled a bit. It's a shame for certain, as I do love it. So, I will pick back up on Twitter as I would really hate to see it unused. As before, it will mostly be for networking between other photographers, models and creatives as well as trying to keep up with the ever-moving fashion and beauty industries.
The Blogs
I have three blogs and I think this is where most of the "confusing myself" has come from. No longer as each now has a specific purpose.
The Website Blog
Tying into the goal of the site itself, my
main blog is where I will be posting recent work, who I've been working with, projects I'm working on as well as promotional offers and the such as it relates to my business. Easy.
This Blog
Finding a purpose for
this blog was slightly more confusing. However, after careful thought it wasn't all that hard, after all it would be a shame to have no use for it at all. This will be the main point of "operations" for professional industry related networking with other photographers and such. Things like techniques, equipment, thoughts and, god forbid, rants that don't belong with marketing will be here. I will also use it to share things I've found throughout any given week for the benefit of people who aren't sad and always scrounging for any information available.
The Student Blog
As I'm currently enrolled in a FdA program for Commercial Photography, one of the requirements for the course is to keep yet
another blog. This was another confusing one as there's tons of information I wanted to share with my fellow students; however, didn't think it was the proper outlet. It's not, as it turns out. So all that info will be shared on this blog. The student blog will be exactly that: student stuff. Course work and it's relatives. If you want to follow along with the things a commercial photography degree course entails then follow there!
Flickr
My
Flickr has more or less been taken over by
NiceSmileSir (a 365 project). Instead of trying to fight that, I'm going to let it stay that way for a while, so for a photo a day (some really awful snapshots from me as well) check my Flickr.
DeviantArt
As far as photo sharing goes, I much prefer
DeviantArt anyway, so that's where the focus will go in that respect.
Model Mayhem
Though it's use has somewhat fallen off recently, I still think
Model Mayhem is by far the most useful networking tool avaiable for photographers, models and Make-up Artists. Therefore, I will continue to use it as such. For its recent shortcomings; Facebook has more than made up for them and shall continue to fill the gap.
Purestorm
Purestorm. In the past, I've more than made clear my not so high opinions of this site. However, I've noticed a huge increase in usage of late and can no longer ignore its potential. I don't have the highest hopes, but I will strive to make the most of it nonetheless.
The End
Finally; well, for now. I do apologise if all that seems cold, clinical and slightly dispassionate. Anyone that knows me, should happily tell you I'm not actually like that, I just couldn't think of a way to get the information across without losing the point. In short, if you're reading this because you're interested in some aspect of my work, please use the post to find the stuff you're looking for. If you're here because you're trying to sort out a similar problem, I can only hope it's helped you in some small way!
Thanks for getting this far and hopefully I'll see you somewhere amongst the interwebs!